Sena Cases: FASHION-FORWARD
COMMERCE

How our digital redesign and new development platform helped lift Sena Cases to new levels of sophistication and retail success.

SUMMARY

Sena Cases hand crafts beautiful leather device cases, using techniques passed down from generations. However, to succeed on the shelves of premium retailers, it needed to elevate its brand perception to that of a luxury, fashion-forward brand.

Here’s how we helped Sena flourish at retail and drive online sales without jeopardizing channel partnerships.

OUR ROLES

  • Digital Re-Brand
  • Web & Mobile Development
  • Content Strategy & Development
  • Product Photography
  • E-Commerce Strategy
  • Check-out Optimization
  • SEO
  • Analytics & Reporting

CHALLENGE

Sena Cases, a leading manufacturer of premium leather phone and laptop cases, was utilizing an outdated e-commerce website that fell far short of doing its products justice. The Sena brand required a high-end touch that could not be achieved within the existing site.

INSIGHTS

A thorough site audit and brand exploration revealed an outmoded visual identity and a rigid, cookie-cutter e-commerce platform – both of which were hindering the ability of Sena’s marketing department to showcase and sell its beautiful products effectively.

SOLUTION

BRAND TRANSFORMATION IN A SNAP

To help support Sena’s brand and business goals, Amp initiated a comprehensive site redesign, developing a whole new platform to help better showcase Sena’s products and enabling users to quickly identify the right product for their needs through faceted search.

Revamped E-Commerce Platform

Amp orchestrated the migration of the entire Senacases.com site experience to Magento, a more robust e-commerce solution. We then integrated Magento with a custom Django Content Management System designed to support more modern marketing content.

Stylish Site Redesign

Our fully responsive web redesign combines a streamlined user experience with an elegant, grey-themed palette geared to a more discerning, sophisticated target audience.

ampagency_work_sena_redesign_image

Our creative team worked closely with Sena’s in-house photographers to style product imagery that brings the visual and tactile beauty of the products to life.

Search and Analytics Overhaul

Amp also developed an SEO framework, leveraging Solr search technology to deliver a faceted search-driven shopping experience that shortens the conversion funnel. This framework is specifically optimized for the ways in which consumers search this product category and remains SEO-friendly despite the dynamic nature of faceted search.

Additionally, Amp completely revamped Sena’s analytics tracking, which had previously been improperly installed. With our help, Sena was able to adjust its analytics benchmarks and report results more accurately.

Results

Our stylish digital overhaul presented the Sena brand on a whole new level of sophistication, while enabling it to connect with consumers more immediately and efficiently. Together, these two components drove dramatic sales growth to ensure that Sena remains a leading luxury brand in its category for years to come.

Stats

+ 36%

YOY Conversion Rate

+ 53%

Site Visits Q4 2013 to Q4 2014

+ 25%

Sales 2013 to 2014

+ 200%

Increase YOY in Sales Q3 & Q4 2014

Find out how we can put solutions like these to work for you.

Get in Touch
logo_wht_xbox

TRANSFORMING SUPPORT INTO SERVICE

logo-faraday-white

REVVING UP FOR THE FUTURE

国色天香社区视频在线观看-草蜢视频在线观看www
国足最新出线概率0.08% 北京冬奥火炬宣传片获金花环奖 中美元首是否达成新共识?中方回应 林丹世界排名被正式移除 扬名立万 我要我们在一起 甄嬛传 动保组织向上饶信州区申请信息公开 浦发银行回应近3亿存款莫名被质押 大连现超级传播者26人在同一传播链 怒火·重案 房价上涨城市创七年新低 拐点来了? 我要我们在一起 许家印为恒大注入超70亿续命资金 国际人士热议中共十九届六中全会 浦发银行回应近3亿存款莫名被质押 外交部回应拜登重申不支持台独 动保组织向上饶信州区申请信息公开 我和我的祖国 失控玩家 加拿大一枝黄花到底是什么? 国足最新出线概率0.08% 尚气与十环传奇 十九届六中全会公报发布 我和我的祖国 美人鱼 林丹世界排名被正式移除 美人鱼 外交部回应拜登重申不支持台独 得知母亲出事男子在地铁痛哭 美人鱼 大连现超级传播者26人在同一传播链 外交部回应拜登重申不支持台独 斗破苍穹 扬名立万 国际人士热议中共十九届六中全会 扫黑风暴 动保组织向上饶信州区申请信息公开 印度首都准备封城 大连一密接者擅自点外卖聚餐被调查 寻梦环游记 大连一密接者擅自点外卖聚餐被调查 十九届六中全会公报发布 国际人士热议中共十九届六中全会 星际穿越 得知母亲出事男子在地铁痛哭 苏宁易购回应破产传闻 男子体检血中抽出2升油浆 大连现超级传播者26人在同一传播链 200斤鳄鱼被吓后待水里溺死 印度首都准备封城 大连一密接者擅自点外卖聚餐被调查 中美元首会谈重点内容 罗永浩吐槽苹果文案没文化 房价上涨城市创七年新低 拐点来了? 男子写80页PPT拯救爱情却离婚 动物世界 国足战澳大利亚大名单:4归化在列 苏宁易购回应破产传闻 五个扑水的少年 国际人士热议中共十九届六中全会 胡锡进谈中美元首会晤 国际人士热议中共十九届六中全会 200斤鳄鱼被吓后待水里溺死 意大利错失直接晋级世界杯资格 俄方回应卫星碎片危及国际空间站 国足战澳大利亚大名单:4归化在列 北京冬奥火炬宣传片获金花环奖 大连一密接者擅自点外卖聚餐被调查 我要我们在一起 尚气与十环传奇
北海市| 浮梁县| 杂多县| 新源县| 安福县| 获嘉县| 乌兰浩特市| 鹿泉市| 诏安县| 惠水县| 镇康县| 尼勒克县| 新郑市| 儋州市| 林州市| 枞阳县| 全椒县| 深水埗区| 韶关市| 买车| 尚义县| 资溪县| 乐平市| 漳平市|