PROGRAMMATIC
MEDIA

Proprietary data activation and targeting approach to grow your business.

APPROACH & PROCESS

PROGRAMMATIC

Successful programmatic campaigns require a deep understanding of the target audience. Some of that insight will come directly from a brand’s POS, purchase or CRM data, but by combining it with our MomentAware data set, we are able to build a one-of-a-kind targeting approach to advance a brand’s business goals. It’s informed with the intimate knowledge of when a target audience wants to hear from the brand, on what device, and during what time of day. As a result, our programmatic buys drive maximum efficiency with a brand’s media dollars, spending in those moments when it will make the most impact and have the least waste.

We begin by analyzing brand purchase data and pairing it with our available data in our DMP to build out a persona that can be applied to secure new customers or build existing customers’ loyalty. The personas are informed through demographic and psychographic insights, shopping behaviors, location data, and digital fingerprints including device ID, cookies, purchase history, brand affinity, social sharing and campaign data. We combine that data with traditional audience insight and discovery tools such as MRI, Nielsen, and Forrester to get a robust understanding of the brand’s target audience. Our personas include information on preference for channel, type of device, time of day media should be delivered, and messaging that will resonate.

Utilizing personas to build campaign plans allow us to drive highly qualified traffic both to digital and in-store locations. Through geo-targeting, we are able to deliver ads to a brand’s target customer who is in the local area. We make real-time updates to media placements to drive traffic to the brick and mortar locations that have inventory, thereby maximizing the efficiency of the media spend by delivering ads to those customers who are likely to buy.

For brands that are interested in building their own in-house DMP, we provide consulting and integration services to ensure that a brand has the right infrastructure, partnerships, and long term strategy to scale.

expertise_integrated-media_process_02

OUR WORK

NATIONAL PET INSURANCE COMPANY

Did you know just 5% of all pet owners carry insurance for their furry friends in the United States?

Faced with that lack of penetration, one of the top pet insurance companies asked us to help build brand awareness and generate leads. Using a combination of MomentAware?, geo-fencing and IP targeting, we identified pet owners through visits to dog parks, vet clinics and pet stores – and followed up with highly personalized media served at key times.

The results put the “wow” in bow wow. We increased clickthrough rates by 250%, increased lead efficiency by nearly 20%, and reduced our client’s costs by 83%.

OUR WORK

MICHAEL ANGELO'S

With so many grocery brands on aisle shelves and in freezer cases, how do you stand out in a sea of sameness? That’s the challenge Michael Angelo’s line of frozen Italian entrees faced when they came to us for help.

With MomentAware?, we identified the optimal Michael Angelo’s consumer by reviewing location and contextual data to build out a target audience. Then we used programmatic ad technology to deliver Michael Angelo’s messaging to their mobile devices just as they were walking into grocery stores. The result: serving piping hot in-store purchase incentives had a delicious outcome.

expertise_programmatic-media_magfi

PROGRAMMATIC AND DATA CLIENTS

THE COMPANY WE KEEP

  • YASSO
  • Mission Foods
  • American National
  • Welch's Fruit Snacks
  • Straumann
  • La Prairie
  • Harvard Business School
  • Tyson
  • StriVectin

Find out how we can put solutions like these to work for you.

Get in Touch

Virtue - BIOTECH MEETS BEAUTY

Asus - TRANSFORMING THE CAMPAIGN RULEBOOK

国色天香社区视频在线观看-草蜢视频在线观看www 茄子视频在线观看
国足最新出线概率0.08% 北京冬奥火炬宣传片获金花环奖 中美元首是否达成新共识?中方回应 林丹世界排名被正式移除 扬名立万 我要我们在一起 甄嬛传 动保组织向上饶信州区申请信息公开 浦发银行回应近3亿存款莫名被质押 大连现超级传播者26人在同一传播链 怒火·重案 房价上涨城市创七年新低 拐点来了? 我要我们在一起 许家印为恒大注入超70亿续命资金 国际人士热议中共十九届六中全会 浦发银行回应近3亿存款莫名被质押 外交部回应拜登重申不支持台独 动保组织向上饶信州区申请信息公开 我和我的祖国 失控玩家 加拿大一枝黄花到底是什么? 国足最新出线概率0.08% 尚气与十环传奇 十九届六中全会公报发布 我和我的祖国 美人鱼 林丹世界排名被正式移除 美人鱼 外交部回应拜登重申不支持台独 得知母亲出事男子在地铁痛哭 美人鱼 大连现超级传播者26人在同一传播链 外交部回应拜登重申不支持台独 斗破苍穹 扬名立万 国际人士热议中共十九届六中全会 扫黑风暴 动保组织向上饶信州区申请信息公开 印度首都准备封城 大连一密接者擅自点外卖聚餐被调查 寻梦环游记 大连一密接者擅自点外卖聚餐被调查 十九届六中全会公报发布 国际人士热议中共十九届六中全会 星际穿越 得知母亲出事男子在地铁痛哭 苏宁易购回应破产传闻 男子体检血中抽出2升油浆 大连现超级传播者26人在同一传播链 200斤鳄鱼被吓后待水里溺死 印度首都准备封城 大连一密接者擅自点外卖聚餐被调查 中美元首会谈重点内容 罗永浩吐槽苹果文案没文化 房价上涨城市创七年新低 拐点来了? 男子写80页PPT拯救爱情却离婚 动物世界 国足战澳大利亚大名单:4归化在列 苏宁易购回应破产传闻 五个扑水的少年 国际人士热议中共十九届六中全会 胡锡进谈中美元首会晤 国际人士热议中共十九届六中全会 200斤鳄鱼被吓后待水里溺死 意大利错失直接晋级世界杯资格 俄方回应卫星碎片危及国际空间站 国足战澳大利亚大名单:4归化在列 北京冬奥火炬宣传片获金花环奖 大连一密接者擅自点外卖聚餐被调查 我要我们在一起 尚气与十环传奇
邹平县| 磐安县| 抚远县| 墨江| 昌都县| 绥宁县| 河南省| 金门县| 循化| 新竹市| 白城市| 长泰县| 邹平县| 张家口市| 临夏市| 镇平县| 韶关市| 海伦市| 南召县| 喜德县| 城口县| 常熟市| 荆门市| 大冶市|