Staying top of mind with your target on the platforms they love.



We view social platforms as more than a place to engage with consumers. Their extensive personalization tools allow us to specifically target the audiences that a brand wants. When paired with our understanding of what a brand’s target audience is looking for, we are able to deliver the right messaging on the right platform at the right time of day to increase engagement. However, we go beyond just delivering the ads. We optimize campaigns in real-time through building an extensive testing agenda which evaluates how key messages are resonating across platforms. This tracking doesn’t just include social engagement; we track against key performance indicators that tie directly back to a brand’s business goals to deliver results, such as optimizing towards store finder visits on a brand’s site.




Our first step in developing a paid social strategy is gaining an understanding of who the brand wants to target, the business goals and what platforms are currently being used. This is informed through 1st and 3rd party sources within our DMP, reviewing competitors’ content and performance, and each social platform’s tools. We use those various data points to develop a robust audience persona giving us understanding on what messaging to send, when and where.

These personas also inform the content strategy for campaigns. Because users interact with each social platform differently, we craft content that aligns to each platform’s role, the best ad format and messaging to use, and what content to champion, whether it’s a photo, video, carousel, story, link, filter, or canvas ad. The one size fits all approach to content will not produce successful results in today’s social landscape and brands rely on our services to keep their content relevant and impactful across all platforms.

Once the campaign starts, we implement our testing strategy, optimizing in real-time and shifting dollars between individual ads and platforms as we see key messaging performing well and KPIs being attained. Our testing covers performance by platform, audience, ad type, device, and flighting, giving us a robust picture of a brand’s campaign performance. Our reporting includes insights on performance on each of those parameters as well, giving transparency on spend.



John Hancock has served as a principal sponsor of the Boston Marathon since 1985, and for the year after the Marathon Bombing, they wanted to mark 2014 with an especially meaningful campaign that focused on connecting those involved and telling their stories.

#WeRunTogether was the unifying theme of the campaign and was a cross channel activation supported by paid social across Facebook, Twitter and YouTube. We strategically leveraged paid social to hyper-target people associated with the Boston Marathon in addition to targeting individuals with ties to the financial services category who also expressed interest in running. Each #WeRunTogether tweet resulted in a $1 donation from John Hancock to the One Fund.

Overall, the campaign raised $52,400, and also resulted in 3.4MM impressions across Facebook and Twitter and 58K engagements with John Hancock content. This paid social activation was done at an extremely efficient cost-per-click of $0.45 and at an Engagement Rate of 1% of Facebook and 2.5% on Twitter. Over the course of the 4 week campaign, the #WeRunTogether hashtag was used more than 42,000 across social channels and the hashtag was a trending topic nationally on Twitter on Marathon Monday, with even the White House using the hashtag.



  • Cicis
  • Naked Juice
  • Collette
  • Hasbro
  • Relax The Back
  • American National
  • Nike
  • La Prairie
  • Mission Foods
  • StriVectin
  • PlayStation
  • MLB The Show
  • LifeStyles
  • Honda
  • Warner Bros. Games
  • Microsoft Agency Partner
  • Controler
  • Harvard Business School
  • Straumann
  • Yasso
  • Maruchan
  • Primrose School
  • Toyota

Find out how we can put solutions like these to work for you.

Get in Touch


国色天香社区视频在线观看-草蜢视频在线观看www 茄子视频在线观看
国足最新出线概率0.08% 北京冬奥火炬宣传片获金花环奖 中美元首是否达成新共识?中方回应 林丹世界排名被正式移除 扬名立万 我要我们在一起 甄嬛传 动保组织向上饶信州区申请信息公开 浦发银行回应近3亿存款莫名被质押 大连现超级传播者26人在同一传播链 怒火·重案 房价上涨城市创七年新低 拐点来了? 我要我们在一起 许家印为恒大注入超70亿续命资金 国际人士热议中共十九届六中全会 浦发银行回应近3亿存款莫名被质押 外交部回应拜登重申不支持台独 动保组织向上饶信州区申请信息公开 我和我的祖国 失控玩家 加拿大一枝黄花到底是什么? 国足最新出线概率0.08% 尚气与十环传奇 十九届六中全会公报发布 我和我的祖国 美人鱼 林丹世界排名被正式移除 美人鱼 外交部回应拜登重申不支持台独 得知母亲出事男子在地铁痛哭 美人鱼 大连现超级传播者26人在同一传播链 外交部回应拜登重申不支持台独 斗破苍穹 扬名立万 国际人士热议中共十九届六中全会 扫黑风暴 动保组织向上饶信州区申请信息公开 印度首都准备封城 大连一密接者擅自点外卖聚餐被调查 寻梦环游记 大连一密接者擅自点外卖聚餐被调查 十九届六中全会公报发布 国际人士热议中共十九届六中全会 星际穿越 得知母亲出事男子在地铁痛哭 苏宁易购回应破产传闻 男子体检血中抽出2升油浆 大连现超级传播者26人在同一传播链 200斤鳄鱼被吓后待水里溺死 印度首都准备封城 大连一密接者擅自点外卖聚餐被调查 中美元首会谈重点内容 罗永浩吐槽苹果文案没文化 房价上涨城市创七年新低 拐点来了? 男子写80页PPT拯救爱情却离婚 动物世界 国足战澳大利亚大名单:4归化在列 苏宁易购回应破产传闻 五个扑水的少年 国际人士热议中共十九届六中全会 胡锡进谈中美元首会晤 国际人士热议中共十九届六中全会 200斤鳄鱼被吓后待水里溺死 意大利错失直接晋级世界杯资格 俄方回应卫星碎片危及国际空间站 国足战澳大利亚大名单:4归化在列 北京冬奥火炬宣传片获金花环奖 大连一密接者擅自点外卖聚餐被调查 我要我们在一起 尚气与十环传奇
右玉县| 天全县| 台州市| 广饶县| 修文县| 法库县| 江津市| 中超| 井研县| 柳江县| 新津县| 且末县| 鄂尔多斯市| 称多县| 肥东县| 平乡县| 潜山县| 德化县| 原阳县| 雷山县| 镇宁| 板桥市| 赤城县| 额尔古纳市|