Creating unfair advantage via personalization at scale.
Stop & Shop, a regional grocery store in the Northeast, recognized that the way consumers are grocery shopping is changing. To stay ahead of the shifting landscape, Stop & Shop is undertaking a series of efforts to reimagine their brand and revolutionize the way people engage, shop and buy groceries in-store and online.
Specifically, Stop & Shop is launching a new e-commerce platform as well as revamping their loyalty program and app to be omnichannel-focused. To support these efforts, AMP is leading Stop & Shop on a digital transformation to understand, support, and engage the consumer across an omnichannel shopper journey.
This transformation is centered around developing digital creative experiences that allow Stop & Shop to help at any step of a customer’s grocery shopping journey – both offline and online. Our media strategy is designed to bring these experiences to consumers when and where we’ll have the most impact:
This strategy is tied together by an overarching rigorous audience targeting strategy aimed at high-level brand goals (gaining competitive share of wallet, increasing frequency of trips, growing basket size) as well as more tactical e-commerce goals, such as converting brick & mortar customers to omnichannel customers, growing lifetime value of e-commerce customers, and acquiring new delivery & pick up (e-commerce) customers.
Our nimble team is constantly innovating and optimizing the media & messaging in market. The results speak for themselves:
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Mission Foods relied on our media strategy to help them target a new audience segment, Transitional Millennials. Using first party research, we defined their behavioral attributes and media consumption habits, developing a strategy that built brand awareness and drove consumers to grocery stores to purchase. Our plan was built to scale nationally and included programmatic display on mobile and desktop, paid social, and influencer tactics.