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FRANCHISES + RETAIL
CHAINS

Expanding national reach while minding the brick-and-mortar.

OUR POV

To drive year-over-year increases in brick-and-mortar locations, franchise and retail chain brands face a challenging dilemma: How does one build a robust brand on a national scale when the bottom line is always drawn at the local shopping experience? At AMP, we provide a fine-tuned balance of local engagement and national brand advocacy as a formula for consistent growth.

KPIs

  • Sales and Market Share
  • Revenue per Location
  • Foot Traffic Volume
  • Order/Shopping Cart Size
  • Average Online Review Ratings
  • Organic Search Ranking
  • Online Locator Usage
  • Loyalty Program Subscribers
  • Share of Voice
  • Repeat Visits

EXPERTISE

  • Brand & Communications Strategy
  • Local & National Media Campaigns
  • Lead Generation
  • Customer Acquisition
  • Customer Loyalty Programs
  • Digital-to-Retail Promotions
  • Social Media Strategy & Management
  • National & Local Content Development
  • Marketing Influencer & Customer Outreach
  • Local SEO Strategy & Implementation

CASE STUDIES

Primrose Schools

FACTS AND WAYS

Priming a regional favorite for the national stage, while driving enrollment.

CiCi's Pizza

BETTER. BELIEVE IT.

Staying top-of-mind with a consumer-first product improvement story.

Starbucks

STARBUCKS SHARED PLANET

Creating a new brand pillar to reinforce customer loyalty.

QUICK STUDIES

Relax The Back

DIGITAL & SOCIAL MEDIA CAMPAIGN

Relax The Back needed to replicate its successful in-store experience to succeed in the digital space. So, AMP helped the brand rethink its identity with a fresh new campaign. “We’ve Got Your Back” became a rallying cry across paid, owned and earned media with useful content, smart targeting and a focused national-to-local approach that increased store foot traffic.

UFC | LA Boxing

SEARCH MARKETING

UFC Gym needed to find more efficient ways to drive enrollment at its franchises nationwide. AMP re-architected its paid search program with all new keywords, ads, targeting strategy and landing pages. Within two months, lead volume skyrocketed while cost-per-lead was cut nearly in half, resulting in new opportunities for franchise sales managers nationwide.

OUR CLIENTS

FRANCHISE BRANDS WE’VE HELPED MAKE FAVORITES

Primrose School
Cicis
UCF - LA Boxing
Starbucks
Lucky Strike
Relax The Back

Find out how we can put solutions like these to work for you.

Get in Touch

Kaiser Permanente - THRIVING IN DIGITAL

 

Primrose Schools - THE ABCS OF ROI

 

Cicis Pizza - MAKING "BETTER" BELIEVABLE

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