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BEAUTY & SKINCARE

Offering brands a much-needed digital makeover.

OUR POV

In a crowded category steeped in ever-changing trends, the beauty industry has seen a fundamental shift in the way consumers discover product. The YouTube blogger is the new beauty editor; Snapchat is today’s cosmetic counter; a five star review holds equal weight to a celebrity endorsement. While she’s still inclined to buy in store, our consumer’s path to purchase starts (and continues) online, making dynamic retargeting, platform-specific educational content, and sampling the keys to success in the new beauty landscape. Taking cues from the influencers themselves, we aim to meet beauty mavens in the communities where they’re seeking discovery, and develop a consumer journey from online to off that satisfies their desire to experiment, to learn, to share, and to try.

Get our Beauty whitepaper: Building a Digital 'Foundation'

KPIs

  • Sales and Market Share Traffic to Retail Organic Sales Growth
  • Customer Lifetime Value Purchase Frequency
  • Share of Basket & Basket Mix Cross Shopping Rate Inventory Turnover Brand Loyalty
  • Share of Voice
  • Social Reach & Engagement
  • Coupon Redemptions
  • Conversion Rate
  • Loyalty Program Subscribers

EXPERTISE

  • Product Campaigns
  • Web & Mobile Development
  • Creative & Content Development
  • Social Media Strategy & Management
  • Integrated Campaigns & Promotions
  • Mobile & Retail Shopping Experiences
  • E-Commerce Strategy & Optimization
  • Customer Loyalty Programs
  • CSR Campaigns
  • SEO

CASE STUDIES

Maybelline

BUILDING LOYALTY THAT'S BEYOND SKIN DEEP

Merging beauty and fashion into a mobile experience to keep a leading brand favorite at the top.

Garnier

ENGAGE, SUSTAIN, RINSE, REPEAT

Maximizing brand immersion at music festivals to resonate with a new generation of consumers.

Virtue

BIOTECH MEETS BEAUTY

See how we partnered with Virtue Labs to bring their revolutionary hair care technology to market—and to scale.

Sigma

GIVING GOOD WORK A GLOW-UP

How we elevated a beauty brand's paid social success.

QUICK STUDIES

La20Prairie20Logo20Blue

EXPOSING THE RIGHT CONSUMERS AT THE RIGHT TIME

For over 35 years, La Prairie has promised to go beyond ordinary skincare, and to intercept aging at its source by creating the most sought after formulations on earth. As La Prairie’s Digital Agency of Record, AMP needed to generate awareness of their new products and increase La Prairie’s U.S. market penetration. Premium editorial alignment with like-minded luxury content, publishers and influencers, complemented with hyper-targeted programmatic media to reach their most valuable customers, resulted in exceeded impression and click through goals. Overall, AMP was able to successfully expose the right consumers to the brand and communicate product differentiation for deeper engagement and digital sales.

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StriVectin20Blue

THE BEAUTY OF SOCIAL

StriVectin’s mission is simple, to deliver the most high-performance skincare and haircare solutions powered by the latest clinical advances to transform the look of your skin and hair. As StriVectin’s social agency of record, AMP transformed StriVectin’s social media strategy from engagement-focused to conversion-focused with social becoming a primary first-touch communication channel for the brand. Core to this transition, was the development of “thumb-stopping” creative featuring breakthrough visuals and bold messaging that engaged StriVectin’s strong, confident audience with relevant, education messaging. The results – our first launch campaign beat revenue projections by over 300% delivering 4x ROI.

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OUR CLIENTS

BEAUTY BRANDS WE’VE HELPED MAKE FAVORITES

garnier_logo
la_prairie
Essie
StriVectin
Maybelline

Find out how we can put solutions like these to work for you.

Get in Touch

Maybelline - BUILDING LOYALTY THAT'S BEYOND SKIN DEEP

Garnier - ENGAGE, SUSTAIN, RINSE, REPEAT

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