Maximizing ROI through actionable insights.


With the pressure to continually prove ROI on marketing spend, marketers are tasked with wading through immense amounts of data to understand what worked in the past and how to optimize for the future. It is no longer enough to just answer what happened. Our role is to uncover the "whys" so we can confidently and predictably improve our clients’ future performance.

This kind of intelligence is made possible when combining cutting edge marketing and data sciences with traditional performance analytics. Our analytics team is comprised of storytellers, detectives, and activists, tasked with surfacing the most relevant and important stories told by the numbers, creating actionable insights that give brands the competitive edge.


Performance Analytics

  • Data Governance
  • Integrated Analytics & Measurement Strategy
  • Development
  • Tagging Plans
  • Platform Integrations
  • Report Development & Execution
  • Ad Hoc Analysis

Advanced Marketing Sciences

  • Media Mix Modeling
  • Attribution Modeling
  • Customer Segmentation
  • Behavioral Modeling
  • A/B Test Design
  • Multivariate Test Design


  • Ad Effectiveness
  • Persona Development
  • Brand Loyalty
  • Brand Satisfaction
  • Brand Exploration
  • Concept Testing
  • Path-to-Purchase Analysis
  • Online Voice of the Consumer Surveys

Business Intelligence

  • Data Visualization
  • Website Tracking
  • Display Media Platforms
  • Paid Search Platforms
  • Social Media Platforms
  • Third-Party Competitive Intelligence
  • Attribution Platforms



We employ a four-stage approach to analyzing metrics, delivering a holistic view of marketing performance across all channels. By focusing on a combination of actionable insights and data visualizations we can ensure consistent interpretation and clearly identify next steps to enhance marketing performance. This enables the prioritization of accurate channel attribution to ensure dollars are being invested strategically and efficiently.




Solution Design





Every effort begins with an assessment of the challenge to ensure that the agency and key stakeholders are aligned with regards to objectives and definitions of program success. Our team audits the technical infrastructure and available data to establish a foundation for the design phase.

Every effort has a customized solution that aligns with our clients’ business objectives. Based on what we learn in the Discovery phase, our team will leverage our deep bench of talent to develop an analytics roadmap that begins with data collection and aggregation to the development of actionable insights.

The roadmap often includes multiple analytics approaches from across all four of our service categories (performance analytics, marketing sciences, research, and business intelligence).

The rubber hits the road after finalizing the solution design. We aggregate data from multiple sources to create an integrated dataset for analysis. Our team of data analysts, statisticians, and social scientists work together to rigorously apply the appropriate analytics methodologies and generate value from seemingly disparate data points, even with imperfect data.

We don’t toss data over the wall to our clients. That’s not value. Value is defined as actionable insights that align with business objectives to move our clients’ business. We define success as delivering recommended actions to optimize campaigns and outputs that can be interpreted by any marketer.



Hasbro, one of the largest toy manufacturers in the world, utilizes a robust media mix to market products across dozens of brands. While spend across digital channels (brand sites, media, content development) was on the rise, our client wanted a better understanding of a toy shopper’s journey from initial research to conversion, specifically:

  1. Better understand a toy shopper’s browsing habits and general browsing and specific toy research.
  2. Identify and quantify the impact of site engagements that correlate with conversion events.
  3. Quantify the impact digital channels have on conversion events and POS.

In response to Hasbro’s request AMP analyzed the business questions and recommend the following solutions to address the goals Hasbro has defined.

  1. Path-to-Purchase Analysis: Analysis of third party data which tracks visitor activity across digital touchpoints on the web.
  2. High Value Behavior Analysis: Statistical modeling of website data captured via Adobe Analytics, to qualify and quantify the relationship of specific content on Hasbro websites to desired actions.
  3. Channel Attribution Analysis: Econometric models were developed to bridge the gap between investment and conversion events on e-tail partner sites and in-store.



Virtue Labs approached us to help build a new direct to consumer beauty brand. They had an amazing product, but needed assistance bringing it to market. This included package design, identification of their audience segments, development of a media strategy to build awareness and demand for their products, development of a consumer e-commerce website, and creation of a CRM strategy.

We were engaged as their lead partner to bring the brand to market. Virtue leveraged the full breadth of our Analytics services to support the brand launch, including:

  1. Financial models were developed to support fundraising rounds.
  2. Primary research, including both surveys and focus groups, was used to flesh out audience segment profiles and package designs.
  3. A comprehensive digital analytics strategy was developed, including platform selection and implementation.
  4. Integrated reports were developed to monitor performance of the soft and hard brand launches.

Outcome: Virtue Lab’s brand launch was supported by a strong backbone of data and insights. They understood their audience segments and how, when, and where to reach them. Efficient media strategies were developed with clear definitions of success against which to measure. All stakeholders had easy access to KPIs delivered in custom formats designed to fuel actions and socialize information across the organization.



  • American National
  • Collette
  • Hasbro
  • Vibram
  • LifeStyles
  • John Hancock
  • The Join Commission
  • Nike
  • Mission Foods
  • Welch's Fruit Snacks
  • StriVectin
  • pure
  • Harvard Business School

Find out how we can put solutions like these to work for you.

Get in Touch

Primrose Schools - THE ABCS OF ROI


国色天香社区视频在线观看-草蜢视频在线观看www 茄子视频在线观看
国足最新出线概率0.08% 北京冬奥火炬宣传片获金花环奖 中美元首是否达成新共识?中方回应 林丹世界排名被正式移除 扬名立万 我要我们在一起 甄嬛传 动保组织向上饶信州区申请信息公开 浦发银行回应近3亿存款莫名被质押 大连现超级传播者26人在同一传播链 怒火·重案 房价上涨城市创七年新低 拐点来了? 我要我们在一起 许家印为恒大注入超70亿续命资金 国际人士热议中共十九届六中全会 浦发银行回应近3亿存款莫名被质押 外交部回应拜登重申不支持台独 动保组织向上饶信州区申请信息公开 我和我的祖国 失控玩家 加拿大一枝黄花到底是什么? 国足最新出线概率0.08% 尚气与十环传奇 十九届六中全会公报发布 我和我的祖国 美人鱼 林丹世界排名被正式移除 美人鱼 外交部回应拜登重申不支持台独 得知母亲出事男子在地铁痛哭 美人鱼 大连现超级传播者26人在同一传播链 外交部回应拜登重申不支持台独 斗破苍穹 扬名立万 国际人士热议中共十九届六中全会 扫黑风暴 动保组织向上饶信州区申请信息公开 印度首都准备封城 大连一密接者擅自点外卖聚餐被调查 寻梦环游记 大连一密接者擅自点外卖聚餐被调查 十九届六中全会公报发布 国际人士热议中共十九届六中全会 星际穿越 得知母亲出事男子在地铁痛哭 苏宁易购回应破产传闻 男子体检血中抽出2升油浆 大连现超级传播者26人在同一传播链 200斤鳄鱼被吓后待水里溺死 印度首都准备封城 大连一密接者擅自点外卖聚餐被调查 中美元首会谈重点内容 罗永浩吐槽苹果文案没文化 房价上涨城市创七年新低 拐点来了? 男子写80页PPT拯救爱情却离婚 动物世界 国足战澳大利亚大名单:4归化在列 苏宁易购回应破产传闻 五个扑水的少年 国际人士热议中共十九届六中全会 胡锡进谈中美元首会晤 国际人士热议中共十九届六中全会 200斤鳄鱼被吓后待水里溺死 意大利错失直接晋级世界杯资格 俄方回应卫星碎片危及国际空间站 国足战澳大利亚大名单:4归化在列 北京冬奥火炬宣传片获金花环奖 大连一密接者擅自点外卖聚餐被调查 我要我们在一起 尚气与十环传奇
乐业县| 定兴县| 紫阳县| 长泰县| 吴堡县| 德庆县| 基隆市| 手游| 永仁县| 甘泉县| 靖西县| 甘泉县| 滦南县| 沾化县| 彭水| 吉林市| 仙居县| 北票市| 安泽县| 安吉县| 和顺县| 庆安县| 垦利县| 佛坪县|